President’s Message

Hello, and welcome to PRO*ACT, a national network of local distributors. We’re a family of 7,200 employees with 50 different companies, all passionate distributors of fresh food, working together with one goal in mind — delivering excellence.

Our mission is “to maximize the sustainable competitive advantage of the PRO*ACT value chain,” – a value chain that consist of our suppliers, distributors, employees and customers. Everything we do is focused on streamlining this supply chain to provide you cost benefits and a simple process for securing the freshest produce from third-party inspected distribution centers across North America.

We’re proud of what we’ve achieved over the last 25 years. The produce distribution network we’ve created during this time is really unmatched in the industry. Honestly though, we’re even more excited about our future and the next 25 years.

Our roadmap to future success includes diversifying into new and exciting markets, offering more transparency with information and performance data, and an ongoing commitment to creating a culture of excellence. This strategy will help us build a smarter value chain, create efficiencies, and lead to the achievement of the perfect order system, i.e. delivering the right product at the expected time, quality, quantity, specification and price.

At times, our industry can be complex and confusing. That’s why we want to help you better understand the dynamics of the fresh food distribution industry and make it easier to work directly with the PRO*ACT family.

If you are already a PRO*ACT customer, we thank you for entrusting us as your fresh food partner. If you are learning about us for the first time, we hope you consider checking us out. Becoming a member of the PRO*ACT family will be one of the best decisions you’ll ever make to ensure success in your fresh food supply chain. I promise.

With excellence, commitment and trust,

Max Yeater, President / CEO

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