The Source Live

The Source Live! is a brand new web series from PRO*ACT to bring you timely information highlighting upcoming and current trends, potential disruptions, growing region updates, and education throughout the supply chain.

Episode 31 – Sunkist and Porterville Citrus: Exeter, CA – February 16, 2018

Down in Exeter, CA, we met up with Porterville Citrus, a grower for Sunkist, to learn about Cara Cara Navels, Blood Oranges, and Golden Nugget Mandarins. We learned the differences in flavor profiles, growing seasons, and purposes of these different citrus varieties. Although the Golden Nugget Mandarins look bumpy and unattractive, they have one of the most popular flavor profiles amongst citrus fruits – and the time to buy is now before they are out of season!


Episode 30 – Taylor Farms and JV Farms: Yuma, AZ – January 25, 2018

We caught up with JV Farms, a partner of Taylor Farms, to learn about the current outlook for iceberg lettuce. We also learned a bit what lettuce ice is, how it impacts the crop, and the current outlook. Additionally, we heard about the different challenges they are facing, and what JV Farms is doing to hold down production costs while increasing yield.


Episode 29 – Taylor Farms: Yuma, AZ – January 18, 2018

We headed down to Yuma, AZ, where Albert Garnica, VP of Ag Operations for Taylor Farms, shared an update on Yuma operations. We learned a bit about the different growing regions and microclimates present in the desert, and how that impacts their ability to provide consistent, quality supply year round. Albert also shed some light as to why labor is less of a challenge in Yuma than in the Salinas Valley. Additionally, we learned that with higher temperatures than normal, the crop is currently ahead of schedule, providing Taylor Farms with a positive outlook on supply over the next couple of weeks.

Episode 28 – JC Watson Packing Company – December 13, 2017

We caught up with Brad Watson of JC Watson Packing Company to get an update on the impact the weather challenges have had on onions, specifically how it affects the size profiles. Additionally, we learned about seasonality, and how that impacts the quality of late storage onions. We also got to hear about how JC Watson determines when it is the right time to move the onions from storage to packing.

Episode 27 – Wada Farms – November 30, 2017

We headed up to Idaho to meet up with Brian Wada, CEO of Wada Farms. Brian spoke a bit about the different challenges the potato industry has faced this past year, different size profiles to expect, and explained why they shift between different varieties such as the Russet Norkotah and Russet Burbank. He also covered labor, and although Wada Farms has been fortunate to have long-lasting employees, they are still facing challenges bringing on new employees during the packing stage.

Episode 26 – Sunkist Grower: Porterville Citrus – November 10, 2017

We caught up with Porterville Citrus, a Sunkist Grower, to get an outlook on the citrus market. Jim Phillips taught us a bit about size structure, different varieties to expect, and how those different varieties show up for customers. We also talked about how automation has played a role in the citrus market, and how they keep a human element incorporated in production and harvesting.

Episode 25 – Dole Food Company – November 1, 2017

We flew down to Costa Rica to visit with Dole Food Company, where we learned how long it takes for pineapples to go from planting to harvesting, as well as the best conditions for pineapple growth in Central America. We also heard a bit about how Dole works to capture the right product at the right time, why Costa Rica is an ideal logistics location for pineapples, and what the markets can expect in 2018.


Episode 24 – Rainier Fruit Company – October 27, 2017

We headed up to Gleed, Washington to meet up with our friends at Rainier Fruit Company, where we learned a bit about the growing system they use, the impact of weather from this year, and how labor shortages have affected production. We also learned a bit about which size profiles are peaking, the taste profiles we can expect, and what we might see over the next few months with apples.

Episode 23 – Dole Fresh Vegetables – October 20, 2017

We caught up with Patrick Collins, Senior Director of Farm Management for Dole Fresh Vegetables to learn a bit about Dole’s history with transition in Huron, the labor challenges being faced, harvesting innovations, and what kind of crop quality we can expect to see.

Episode 22 – Brussels Sprout Update with Ippolito International – October 9, 2017

We met up with Ron Mondo of Queen Victoria Farms/Ippolito International, the world’s largest grower of Brussels Sprouts, to get an idea of the current outlook of the crop. We learned about the heat impact on the harvest, as well as how Ippolito tackles different harvesting challenges.

Episode 21 – Eastern Veg Update with Fresh-Link – October 3, 2017

This week, we break from the traditional format to give you an update on commodities from the Southeast and the effects Hurricane Irma had on crops in that region. We catch up with Steven Johnson of Fresh-Link to discuss a further outlook on Southeastern crops and the condition of the crops due to the weather impact. We also learned a bit about the harvesting and production of crops from the region.


Episode 20 – Tender Leaf Update with Field Fresh Farms – September 18, 2017

We caught up with Field Fresh Farms to discuss how environmental pressures can impact different tender leaf greens, as well as the current market outlook. We also learned how they combat different challenges throughout harvesting, processing, and receiving to ensure they are delivering product as expected.

Episode 19 – Hurricane Irma Update with Fresh-Link – September 8, 2017

As Hurricane Irma gets ready to touch down in the Southeast, Stephen Johnson of Fresh-Link shares insight on the potential impact the storm can have on crops. We also learned about the expected demand for eastern vegetables and the outlook for the next month.

Episode 18 – Heat Wave Update with D’Arrigo Brothers of California – September 7, 2017

We met with D’Arrigo Brothers of California to discuss the recent heat wave and how it impacts Salinas Valley crops. We took a closer look at some romaine hearts to see the variation in product, and learned what changes the market can anticipate over the new few weeks.

 Episode 17 – Organic Produce with Cal-Organic Farms – August 23, 2017

We met with Bob Borda, VP of Sales for Cal-Organic Farms, who shared about how Grimmway Farms originally got involved with organic produce, and where they are today. We learned what it takes to grow organic crops, what nutritional supplements can be used, and how weather impacts the crop. We also took a look at how the consumer, both in retail and foodservice, affects the organic produce market.

 Episode 16 – Carrots with Grimmway Farms – August 8, 2017

We visited with VP of Sales Eric Proffitt at Grimmway Farms to learn about how they harvest carrots, the different growing regions for different seed varieties, and how they plant and process the different varieties to ensure they are producing the desired crop.

 Episode 15 – Raspberries with Driscoll’s – July 26, 2017

We visited with Driscoll’s to discuss the different cropping cycles and growing regions, including both California and Mexico productions, and how different raspberry varieties are propagated within those growing districts. Additionally, we learned a bit about varietal development and how Driscoll’s continues to work to combat the different challenges that arise in raspberry production, such as heat and labor.



Episode 14 – Melons with Custom Produce – July 20, 2017

We caught up with Custom Produce and West Side Produce in Huron, CA to discussed the differences in harvesting with the varieties of melons. We learned about the impact of weather on labor, production, and quality of the melon, as well as how to notice the differences between the LSL and the Western cantaloupe varieties.

Episode 13 – Grapes with FreshLink – July 17, 2017

We took trip down to the valley to touch in with Fresh-Link Fruit and long time partner VBZ Grapes to discuss the impact of the heat on different varieties of grapes, labor, and employee safety. We also discussed volume expectations as transition is underway. The spring crop is just about finished in Mexico and the Coachella Valley, while San Joaquin Valley just started production and will continue to head north up the valley until December.

Episode 12 – Avocados with Mission Produce – July 5, 2017

We joined Mission Produce in one of their orchards in Ventura County, CA to learn a bit about sizing, fruit grading, and address misconceptions of size and yield. We also touched in on what gives the Flor Loca crop its nickname of the ‘crazy bloom,’ and what to expect from that crop this season.

Episode 11 – Strawberries with Driscoll’s – June 30, 2017

This week we spent valuable time learning from our friends at Driscoll’s about the current outlook for strawberries, how the weather has created unique challenges for the current season, the different varieties that Driscoll’s brings to market, as well as some insight on their table-top growing system.

Episode 10 – Avocados with Mission Produce – June 14, 2017

We visited the new Mission Produce packing facilities in Oxnard to discuss the current Avocado harvest here and abroad. We learned how they distribute product from international groves, the sizing variations, and grades within those regions, and the outlook for the upcoming summer season and beyond.

Episode 9 – Citrus with Sunkist – June 12, 2017

This week we visited our friends at Sunkist in Ventura county to discuss the current and projected supply for lemons, the impact of the California drought on citrus, and outlook for supply of the Golden Nugget Mandarin.

Episode 8 – Lettuce at Ippolito International – May 19, 2017

This week we touch in with our friends at Ippolito International to talk about the availability of lettuce and Ippolito’s diversification of growing regions throughout the Salinas Valley.

Episode 7 – Shipping at Taylor Farms – May 12, 2017

We talk with our friends at Taylor Farms about transportation and docking on one of the busiest shipping days of the year, the Monday before Mother’s Day! Take a look as we discuss the logistics and coordination of trucks and fresh produce.

Episode 6 – Romaine Outlook & Labor Update – April 26, 2017

Most growers have completed the transition to the Salinas Valley, and have faced some tough conditions due to a wetter than usual winter and spring. John Scherpinski from D’Arrigo Brothers of California shares a short and long-term outlook for Romaine, a look at current specs, and an update on some of the labor challenges growers are facing.

Episode 5 – Taylor Farms Transition – April 12, 2017

We talk to our friends at Taylor Farms about what it takes to move their operations from Yuma, AZ to their Salinas, CA facilities for processing row crops. We also get a short term outlook about the crops coming up in the Salinas Valley.

Episode 4 – Salinas Broccolini® – April 5, 2017

Our friends at Mann Packing share how rain in the Salinas Valley has caused issues for their Broccolini® harvest, and the short term outlook for supply.

Episode 3 – Watsonville Strawberries – April 3, 2017

Strawberries are being sourced from Southern California, and are starting their season in the Salinas Valley with a strong harvest forecasted. We talk to Tom Smith from California Giant who shares how the past few months have led to a positive outlook for this year’s strawberry crop.

Episode 2 – Salinas Row Crop Transition – March 24, 2017

Row crops from Romaine to Spring Mix are beginning the transition from the Yuma growing region, to the Salinas Valley. Here is a look at what to expect during the next few weeks.

Episode 1 – Watsonville Broccoli Outlook – March 24, 2017

This week focuses on broccoli and cauliflower conditions. With the increased rainfall in January and February, PRO*ACT’s Gabe Romero shares what to expect to see in these products.

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