PRO*ACT & Distributor News Industry News

Apr 10, 2018
PRO*ACT Welcomes Produce Industry Veteran Jeff Oberman As Vice President Of Strategic Programs

MONTEREY, CA (April 2018) – Signaling a continued strategy of growth in alternative channels, PRO*ACT welcomes Jeff Oberman as Vice President of Strategic Programs.

Oberman brings a vast array of produce industry leadership, including a 21-year tenure at United Fresh, where his talent for relationship development was recognized through a series of successive promotions, culminating in his most recent position collaborating with all parts of the supply chain as the Vice President of Trade Relations.

“We have been working to expand our customer base to include retail, wholesale, and emerging concepts in our portfolio” said PRO*ACT COO Brian Kane. “Jeff’s knowledge of our industry, and business development expertise gives us the opportunity to build programs that satisfy our broad customer base.”

During his time with United Fresh, Jeff focused on providing resources to help maximize produce sales, merchandising and procurement operations at Retail and Foodservice companies.  He also led efforts in new channel development for produce sales at convenience stores and other emerging markets. He has been a featured speaker and panelist at domestic and international conferences, and continues to serve on many industry-focused boards.

“I’m excited to join a well-respected company like PRO*ACT, working alongside their business development team to build a more diverse clientele, and establish greater relationships with our suppliers and the industry” said Oberman. “This provides a great opportunity for us to leverage our experience to strengthen the supply chain.”

When not on the road, Jeff will be working out of the Monterey office, and can be reached at | 831.600.8922.


Full press release: Oberman-PressRelease

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