Supply chain disruptions – from unexpected ingredient shortages to last-minute demand spikes – are a constant reality for foodservice operations. PRO*ACT, a leading provider of fresh produce, is partnering with Instacart Business to bring solutions to help their distributors and foodservice operators relieve supply chain inefficiencies. With PRO*ACT’s new partnership with Instacart Business, their network of distributors will be able to respond to last-minute, “fill-in” orders placed by their customers via Instacart’s Will Call Delivery solution, and their foodservice operators will gain access to an on-demand procurement option when urgent needs arise.
Fulfilling More Deliveries for Distributors
Instacart’s Will Call Delivery solution is a white-label application that enables distributors to offer fast, reliable same-day delivery from their own facilities using Instacart’s nationwide network of shoppers. Whether it’s a short-notice order, a missed delivery, or an unexpected spike in demand, Will Call Delivery helps distributors:
- Enable same-day fulfillment through Instacart’s extensive network of trusted shoppers
- Reduce operational strain by offloading fulfillment logistics
- Handle out-of-stocks and remote customers by placing orders from other retailers on the Instacart App if a product is out-of-stock or a customer is far away
- Drive incremental revenue by turning last-minute demand into an opportunity to deliver an exceptional customer experience
A Smarter Procurement Option for Foodservice Operators
In addition to distributor benefits, the partnership provides foodservice operators in the PRO*ACT network with new procurement flexibility. Foodservice operators can access Instacart Business as a procurement solution, working alongside their existing network of trusted distributors, to quickly source fresh produce, pantry staples, and other restaurant essentials when unexpected needs arise. For example, if a restaurant runs short on a produce delivery, Instacart Business can provide a fast recovery option with delivery in as little as an hour, helping teams avoid disruptions and lost revenue.
Foodservice operators using Instacart Business through this partnership can also access benefits designed to improve efficiency and cost control, including:
- Cashback on qualifying orders
- Free Instacart+ membership with $0 delivery fees
- Ability to extend benefits to additional team customers
- Business management tools such as spend tracking, consolidated invoicing, tax exemptions, order approvals, and automated reporting
Building a More Resilient Foodservice Supply Chain
Whether it’s enabling faster distributor fulfillment through Will Call Delivery or giving foodservice customers a dependable backup for last-minute procurement needs, the PRO*ACT and Instacart Business partnership helps foodservice businesses stay flexible, responsive, and prepared without compromising food safety.
“At PRO*ACT, we are focused on helping distributors and foodservice operators navigate supply chain challenges with greater speed, flexibility, and confidence. Our partnership with Instacart Business provides an innovative solution for handling urgent fulfillment needs, last-minute demand, and unexpected disruptions while enhancing the flexibility and reliability needed to keep operations moving without interruption. Together, we are strengthening supply chain resilience and creating new value across the foodservice supply chain.” – Brian Kane, Chief Operating Officer at PRO*ACT
Instacart Business works with professional shoppers and drivers and leverages established retailer and distributor food safety protocols to help ensure products are handled properly from pickup to delivery. This added layer of flexibility will allow PRO*ACT distributors to respond to urgent needs without compromising on quality or food safety standards, and foodservice operators can rest assured that the items they are receiving meet their high standards.
Instacart Business delivers smarter solutions that support distributors, empower operators, and strengthen the foodservice supply chain, so businesses can focus less on logistics and more on serving their customers.
To learn more about how Instacart Business can support your foodservice operations, please visit https://www.instacart.com/business.
To learn more about Will Call Delivery and how it can augment your distribution capabilities, please visit https://www.instacart.com/business/willcall.