PRO*ACT & Distributor News Industry News

Jul 6, 2022

Monterey, CA, JULY 6, 2022 – North America’s leading distributor of fresh produce PRO*ACT USA, a Strategic Sourcing International Company is pleased to announce the addition of Laura Frank Barnard, Chief Financial Officer (CFO) to the team.  In her role as CFO, Laura will provide financial stewardship of company assets while aligning business and finance strategy to support continued business growth including leadership across internal and external financial accounting & reporting, FP&A, treasury, M&A, and investor relations. 

Laura brings a wealth of experience to the organization, including founding the MUUV GRUUP, where she launched and self-funded multiple startups to make active living fun across all generations. Muuv has a global presence with notable companies such as Muuv Bikes, a top-ranked festival eBike rental platform.   

She received her MBA from the University of Chicago, Booth, and has a superior track record of delivering results and creating value. Laura spent nine years as the CFO of Halpern’s Steak & Seafood which was sold to Gordon Foodservice in 2015, where she partnered with leading industry executives to execute a strategic plan that resulted in over $375 million dollars of growth in just eight years.

She is a proud mother of four who loves to be outside. Laura enjoys competing in ultra-marathons and multi-sport endurance events and was a finisher of the Triple7Quest, 7 marathons on 7 continents in 7 days. She also acts as a mentor, advisor, and volunteer in her community.  

Laura will be based at PRO*ACT’s headquarters in Monterey, CA, reporting to Chip Walker, President & CEO. “We know Laura’s expertise and passion will be a powerful addition to the PRO*ACT team,” Walker stated.  Please join us in welcoming Laura aboard!



PRO*ACT is North America’s leading distributor of fresh food to the foodservice and retail

industries, sourcing from premier national, regional, and local suppliers. PRO*ACT distributors work

in their regions to bring fresh produce to over 200k restaurants, airports, hospitals, schools, grocery

stores, and other customers of all shapes and sizes. PRO*ACT has grown to over 100 distribution

centers serving 98.4% of the United States and Canada population.



MEDIA CONTACT: Trixie Camarse | 831-658-1933 |

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