PRO*ACT has announced that David Peterson will fill the newly created role of Senior Vice President of Sales. He will be responsible for developing sales strategy and driving sales through the creation and management of client relationships. He will work with key members of PRO*ACT’s senior management team, as well as the company’s national network of produce distributors.
Peterson has more than 35 years of experience in agri-business leadership positions. In his career, he has been Vice President of Procurement for Danaco Solutions in the company’s Salinas office as well as Senior Vice President Business/Agriculture Development for Sun World International in Bakersfield, Calif. Prior to that, as General Manager of Produce for Sysco Corp., he established the first centralized produce marketing and procurement operation in Salinas.
Brian Kane, Chief Operating Officer at PRO*ACT, says, “One of our initiatives this year, given our rapid growth, is to create a well-defined structure to support sales. The new position of senior vice president of sales will help to focus our activity on new opportunities as well as serving existing customers. David brings years of valuable experience to the role. We are fortunate to have him join our team.” Peterson will be based in PRO*ACT’s Monterey office and reports to the COO.
