PRO*ACT & Distributor News

Mar 29, 2010
Pro*Act and United Fresh Announce 2010 Produce Excellence in Foodservice Awards Winners

The United Fresh Research & Education Foundation is pleased to announce the winners of the 2010 Produce Excellence in Foodservice Awards. This year’s honorees represent a wide range of culinary styles and backgrounds. The awards, sponsored by Pro*Act LLC, honor chefs and their companies for the innovative and influential use of fresh produce in the…
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Mar 8, 2010
PRO*ACT Announces Guidance to Ensure Safe Practices for Locally Grown Produce

Demand by foodservice operators for local produce is growing fast, but so are questions about how to ensure its safety. To that end, PRO*ACT, America’s leading distributor of fresh produce to the foodservice industry, has published two new guidance documents to increase understanding and use of proper food-safety standards and procedures in this burgeoning business.…
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Mar 2, 2010
Adams Produce announces the acquisition of Metro Foods in Little Rock, Arkansas

Adams Produce, a leading fresh produce distribution specialist servicing the Southeastern United States, announced today the acquisition of Metropolitan Foods in Little Rock, Arkansas. “For the past 20 years, Metropolitan Foods has been a recognized name in the South Central region, and something I am proud to have built from the ground up,” stated Kevin…
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Feb 22, 2010
PRO*ACT Foundation Supports Haitian Relief Efforts

PRO*ACT, America’s leading distributor of fresh produce to the foodservice industry, has so far donated in excess of $25,000 through the PRO*ACT Foundation to organizations assisting Haitian earthquake victims. The Foundation, established by PRO*ACT as a way for employees, distributor members, customers and suppliers to come together and provide assistance following Hurricane Katrina, is collecting and…
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Jan 4, 2010
FRESH*NEWS – PRO*ACT Introduces New Quarterly E-Newsletter

PRO*ACT, America’s Produce Specialist, has introduced a quarterly e-newsletter designed to keep foodservice operators in the know about fresh produce issues and opportunities. In addition to communicating important news about PRO*ACT programs and services, FRESH*NEWS is designed to be an important source of information on produce safety and traceability, storage, handling and menu ideas. The…
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Dec 2, 2009
Muir Copper Canyon Farms Wins Utah Restaurant Award

Muir Copper Canyon Farms receives the Silver Platter Award in recognition of dedication and service to the restaurant industry from the Utah Restaurant Association. Muir Copper Canyon Farms is the Intermountain West’s premier produce and specialty foods distributor to the food service trade. We are also a proud owner/member of Pro*Act, America’s leading distributor of…
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Dec 1, 2009
Fresh Produce Excellence to Earn Chefs Top Honors at United Fresh 2010

The competition is underway once more to honor the foodservice industry’s most innovative produce performers through the United Fresh Research & Education Foundation’s Produce Excellence in Foodservice Awards Program. The program, which is generously supported by founding sponsor Pro*Act, LLC, is now entering its third year. “Leading chefs at restaurants and foodservice operations around the…
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Oct 7, 2009
PRO*ACT Announces Two New Distributors – Grasmick Produce and Segovia’s Distributing

PRO*ACT, America’s leading fresh produce supplier to the foodservice industry, has announced that Grasmick Produce, Boise, ID, and Segovia’s Distributing, El Paso, TX, have joined the company’s distribution network. The premier produce distributor in Boise, Grasmick Produce is a 54-year old family-owned firm that was a PRO*ACT distributor from 2004 to 2008, and has now…
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Oct 5, 2009
United Fresh Produce Association Presents PRO*ACT with the 2009 Produce Advocate of the Year Award

During its Washington Public Policy Conference in September, the United Fresh Produce Association (UFPA) presented PRO*ACT LLC with the Produce Industry Advocate of the Year Award. The award is presented annually to the UFPA member that has demonstrated outstanding support for the Association’s public policy advocacy and has worked to ensure the advancement of policy objectives…
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Jun 24, 2009
Tulsa Fruit and Vegetable is now GoFresh

Tulsa Fruit and Vegetable has recently announced that they are undergoing a corporate re-branding and will begin doing business as GoFresh beginning July 1st, 2009. Due to their recent growth in customer base as well as extended footprint into new markets, the company has decided to revamp their name in order to address their regional,…
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