Tulsa Fruit and Vegetable has recently announced that they are undergoing a corporate re-branding and will begin doing business as GoFresh beginning July 1st, 2009. Due to their recent growth in customer base as well as extended footprint into new markets, the company has decided to revamp their name in order to address their regional, rather than local service area. GoFresh is now
servicing customers in Oklahoma, Southern Kansas, Southwest Missouri and Western Arkansas. This expansion was made possible by the construction of a state of the art 30,000 square foot facility with four separate climate controlled temperature zones. GoFresh is currently serving nearly 1000 customers in the four state area.
About GoFresh – GoFresh is a family owned and operated company that was established in 1941 by Lloyd Johnson. Originally located at the historic Trenton Market in Tulsa, Oklahoma, it has since grown and flourished from an open-air market to a full service HACCP cold chain facility. They are currently providing Oklahoma, Western Arkansas, Southwest Missouri, and Southern Kansas with the freshest fruits, vegetables and food service products available on the world market. The company has been passed down four generations and is currently operated by Colby Johnson-President and Gabe Johnson-Chief Executive Officer.
In other news, GoFresh, has named Ernie Slaton Director of Sales and Marketing for the company, which provides a full line of perishable items to businesses in a 4 state area. Slaton joins GoFresh with over 15 years of sales and marketing experience as well as 7 years of experience working in the full line wholesale grocery business. His previous experience has been in business to business sales and marketing and business development.
