PRO*ACT & Distributor News

Nov 21, 2007
PRO*ACT Announces Revamped Website

PRO*ACT, a leading fresh produce supplier to the foodservice industry, announced its website, www.proactusa.com, has been revamped to provide users more timely and more interactive on-line information.

Max Yeater, COO, stated, “The latest release of our website is really exciting. We’ve added recipes, career opportunities, and a glossary of produce quality terms with photo examples. We’ve also enhanced a great deal of the site for ease of use. Most importantly we’ve laid out the food safety program parameters we require of our distributors and our suppliers and the steps we’ve taken to assure our customers we take food safety seriously. At PRO*ACT, food safety is an ongoing commitment and not a trend. Real time information on recall alerts is provided and we archive that
information as a reference tool.”

Mary Wright-Rana, Marketing Manager added, “PRO*ACT prides itself on partnering with the industry’s premier grower/shippers. Our new web site really showcases that with the new recipe feature, the links to some of our supplier’s websites, the food safety program information, and the produce market reports. We’ve also added more detailed information on our distributors along with an interactive map of Pro*Act distribution centers coast-to-coast.”

PRO*ACT’s website enhancements were completed by Digital Motion of Long Island, New York.

PRO*ACT is America’s leading distributor of fresh produce to the foodservice industry. For almost two decades, PRO*ACT has been providing foodservice operators with the distinct benefit of streamlining the produce supply chain – offering significant cost benefits and an easy, one call solution to secure the freshest produce from over 70 third-party inspected distribution centers across the United States and Canada.

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