PRO*ACT, a leading fresh produce supplier to the foodservice industry, announced today Nick Proia has been promoted to Vice President of Sales. He assumes these responsibilities from Steve Finberg, who recently stepped down to accept a senior executive role at Adams Produce, one of PRO*ACT’s distribution companies.
Proia has over 20 years experience in the industry, holding sales and management positions in foodservice produce distribution, value added processing as well as product development. Most recently, Nick held the position of Client Services Director for Pro*Act. Prior to his employment with the Company, he spent six years as Vice President of Business Development with Royal Foodservice, Atlanta Georgia, one of PRO*ACT’s 44 distribution companies. He is active in industry-wide organizations and is a member of the American Culinary Federation and National Association of Foodservice Managers.
PRO*ACT is America’s leading distributor of fresh produce to the foodservice industry. For almost two decades, PRO*ACT has been providing foodservice operators with the distinct benefit of streamlining the produce supply chain – offering significant cost benefits and an easy, one call solution to secure the freshest produce from over 70 third-party inspected distribution centers across the United States and Canada.
Max Yeater, Chief Operating Officer of PRO*ACT, stated, “Nick’s extensive background in produce distribution, culinary product development, and his years of experience with Pro*Act Client Services customers makes him perfectly suited to his new position. We are excited to have Nick leading our Client Services team.”
Headquartered in Monterey, California, PRO*ACT’s distributor roster includes the nation’s leading produce specialists. Sales are managed by the company’s Client Services group that includes three regional offices in Dallas, Atlanta, and Denver.
