PRO*ACT & Distributor News

Feb 15, 2007
PRO*ACT Announces New Distributor Vinyard Fruit & Vegetable

PRO*ACT, America’s leading fresh produce supplier to the foodservice industry announced today Vinyard Fruit & Vegetable Co., Oklahoma City, OK, has joined the company’s distribution network.

Vinyard, a family run business established in 1969, is one of Oklahoma’s most widely respected locally-owned processors as well as a foodservice distributor. Fueled by the success of their original line of Jack’s Fresh-Cut potatoes and Vinyard’s Veggies processed fruits and vegetables, the company now operates out of a 40,000 square foot facility, operating a fleet of refrigerated trucks, and distributing a wide variety of fresh commodity, value-added, and specialty produce throughout western and southern Oklahoma.

PRO*ACT provides produce and perishable distribution, sourcing, and technology programs to foodservice operators through its network of distributors from over 65 distribution centers coast to coast.

Roy Vinyard, President of Vinyard Fruit & Vegetable, stated, “Our newly renovated facility has enhanced our already unique ability to meet each and every one of our customers’ needs. Our recently added warehouse space has allowed us to further expand our tomato and bulk produce re-packing operations. Becoming a Pro*Act distributor fits perfectly with our plans to grow our foodservice distribution operations. PRO*ACT’s procurement, marketing, and technology programs provide us with resources that will greatly enhance our ability to quickly grow our market share.”

Lloyd Ligier, Vice President of Business Development for Pro*Act, noted, “Vinyard distribution area is a perfect compliment to our existing distributor in Tulsa, OK, Tulsa Fruit. The Oklahoma market is an important one for many of our national clients and the addition of Vinyard to our network gives us complete coverage in the state. They are well known for quality, service, and high standards of food safety. We’re very pleased to welcome Vinyard to the group.”

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