PRO*ACT & Distributor News

Feb 4, 2009
PRO*ACT Announces New Distributor Family Tree Produce

PRO*ACT, America’s leading fresh produce supplier to the foodservice industry announced today that Family Tree Produce, Anaheim, CA, has joined the company’s distribution network.

Family Tree Produce has been owned and operated since 1975 by its founder, Fidel Guzman, a former chef and restaurant owner. They are one of the largest fresh produce distributors in Orange County. The company services independent restaurant operators, as well as regional and national multi-unit foodservice establishments, throughout Orange, Los Angeles, Riverside, San Bernardino, San Diego, Santa Barbara and Ventura counties. Family Tree’s 33,000 square foot state-of-the art facility maintains an AIB Superior rating for food safety and security.

Fidel Guzman commented: “As a former chef, my passion is to provide foodservice operators with the highest quality and safest products possible. By joining Pro*Act, we have enhanced our ability to do so. Through their procurement office in Monterey, CA, Pro*Act has established purchasing and food safety programs with the premier growers and shippers in the country. Their food safety initiative is second to none in the industry. We are very pleased to bring these advantages to our customers.”

Lloyd Ligier, Vice President of Business Development for Pro*Act, commented, “Pro*Act was founded by companies with the same business principles, philosophy, and ethics that Fidel Guzman has instilled in his employees at Family Tree Produce. We are very pleased to have them as part of our growing family of distributors.”

PRO*ACT provides integrated produce and perishable distribution management programs to foodservice operators across North America utilizing its expertise in sourcing, logistics, technology, and food safety and its network of over 70 third party audited distribution centers coast to coast.

Headquartered in Monterey, California, PRO*ACT’s distributor roster includes the nation’s leading produce specialists. Sales are managed by the company’s Client Services group that includes regional offices in Dallas, Atlanta, and Denver.

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