PRO*ACT & Distributor News

Dec 4, 2007
PRO*ACT Announces New Director of Procurement

PRO*ACT, a leading fresh produce supplier to the foodservice industry, announced Joe Cimino has been promoted to Director of Procurement. He assumes these responsibilities from Max Yeater, who was recently promoted to Chief Operating Officer.

Joe has 20 years experience in the produce industry. He joined PRO*ACT in 2000 as Product Manager and was promoted to Procurement Manager in 2005. He began his produce career at his family’s business, Cimino Brothers Produce, a fourth generation produce company in Salinas, CA. His responsibilities as Director of Procurement will include overseeing the procurement, quality, and logistics departments as well as supplier relations and contract negotiations.

PRO*ACT is America’s leading distributor of fresh produce to the foodservice industry. For almost two decades, PRO*ACT has been providing foodservice operators with the distinct benefit of streamlining the produce supply chain – offering significant cost benefits and an easy, one call solution to secure the freshest produce from over 70 third-party inspected distribution centers across the United States and Canada.

Max Yeater, Chief Operating Officer of PRO*ACT, stated, “Joe is an energetic leader with a real passion for produce. Pro*Act now sources and moves about 50 million packages annually and I’m confident Joe will continue to grow not only the purchases, but the value we bring to our trusted trading partners.”

Want to receive our most recent market reports by email as soon as they're released?
Click here to sign up
Back to Top