PRO*ACT, a leading fresh produce supplier to the foodservice industry, announced the appointment of Barb Crowley as Sales and Marketing Director.
Barb brings over 20 years of produce industry experience to PRO*ACT. Barb comes to PRO*ACT from IFCO RPC Management Services where she most recently held the position of Director of Retail. Prior to her tenure with IFCO, Barb spent 19 years with Standard Fruit & Vegetable / Del Monte Fresh Produce managing sales for foodservice and retail accounts in both wholesale and FOB arenas. She was involved at the national level with the management of multi-unit foodservice programs and managed all national account pricing.
PRO*ACT provides produce and perishable distribution, sourcing, and technology programs to foodservice operators through its network of distributors from over 65 distribution centers coast to coast. Barb will be responsible for leading new sales and marketing initiatives that key on expanding sales, industry awareness, and the value of services to current PRO*ACT clients.
Steve Finberg, Vice President of Sales and Marketing of PRO*ACT, stated “The addition of Barb completes the staffing needs we envisioned entering into 2006 to assist with the tremendous growth we are experiencing. Barb’s character and background are a great compliment to the team. Filling this newly created position allows us to continue to grow while ensuring we maintain a high level of service to existing customers. Our goal is to continue to set new standards in the produce industry in terms of supply chain management, technological efficiencies, source program value, culinary expertise, and food safety and security. We are excited about Barb joining the PRO*ACT team and look forward to her contributions.”
Headquartered in Monterey, California, PRO*ACT’s distributor roster includes the nation’s leading produce specialists. For a complete list of PRO*ACT distributors, visit www.proactusa.com.
