Pocono Produce Co., Inc., one of the nation’s leading independent food distribution companies, today unveiled a new brand identity to more accurately market its current capabilities and product offerings to the foodservice and retail industries. The rebranding, which includes a new look, increased services and name change to Pocono ProFoods, connects over 70 years of history to the company’s vision for the future.
Founded in 1940 by Edward K. Driebe, Pocono Produce Company outgrew its name a long time ago as it added product categories ranging from grocery items to fresh meats and seafood. As early as the 1950s, it was one of the pioneering companies that embraced selling frozen food as it grew in popularity and never stopped adding categories since then. “Although produce remains a very important aspect of our business, Pocono ProFoods just better describes who we are, what we do, and where we are going,” said Terrence Snyder, president Pocono ProFoods. “We still remain an independent family-owned business which is now operated by the second and third generations. Our family and our associates are dedicated to providing our customers with exceptional products and services with the integrity and honesty that has always been our foundation.”
Snyder continued, “It seems simple now, but we struggled for many years explaining to prospective customers that we do much more than produce. We are in a unique position since we are rebranding to create an identity that matches what we deliver versus other companies that strive to live up to their name.”
In addition to the rebranded look and feel, Pocono ProFoods has not forgotten its roots in fresh produce. The company has recommitted its focus to the fresh category with national produce capabilities through PRO*ACT, America’s leading distributor of fresh produce to the foodservice and retail industries. Moving forward, the Pocono Produce brand will remain a fresh division of Pocono ProFoods with expanded capabilities delivering national, local and sustainable produce with a first class food safety and traceability program.
Pocono ProFoods delivers quality products and fresh ideas to independent and multi-location restaurants, schools, institutions, and univeresities throughout twelve states in the Northeast and Mid-Atlantic. Whether it is fresh fish that was swimming in the ocean yesterday and flown halfway around the world, or simply local produce that travelled only a few miles, Pocono ProFoods is focused on getting restaurants what they want when they want it. The essence of what they do is summed up by their new tagline—Always Serving You!
To learn more about Pocono ProFoods and see their new brand in action, please visit their website at www.poconoprofoods.com.