PRO*ACT & Distributor News

Jan 22, 2013
PRO*ACT Announces New Western Canadian Distributor Fresh Forward

Fresh Forward, a produce distributor based in Edmonton, Alberta, Canada, has joined PRO*ACT, North America’s leading fresh produce supplier. Fresh Forward, which late last year changed its name from Northern Light Produce Network, serves customers in Edmonton, Calgary, Central and Northern Alberta, the Northwest Territories and the Yukon. Founded by Harlan Light in the 1980s,…
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Dec 11, 2012
PRO*ACT Announces SureHarvest partnership with Greener Fields Together

Greener Fields Together, a groundbreaking, industrywide sustainability and local produce initiative, has partnered with SureHarvest, a leading provider of agrifood sustainability technology, consulting and verification services. The partnership is a key part of the Greener Fields Together mission to effect continuous, measurable, independently verified sustainability improvements in the fresh produce supply chain. Soquel, Calif.-based SureHarvest…
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Dec 4, 2012
PRO*ACT Announces Delaware North Companies Joining Greener Fields Together

Delaware North Companies, one of the nation’s largest hospitality groups, has signed an agreement to become the first major hospitality and foodservice company to join Greener Fields Together, the sustainability program recently launched by leading national produce distributor, PRO*ACT. The food industry’s first comprehensive, national farm-to-fork sustainability program, Greener Fields Together is dedicated to continuous…
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Nov 27, 2012
Pro*Act and United Fresh Announce 2013 Produce Excellence in Foodservice Awards Program

United Fresh welcomes nominations to United Fresh Foundation’s 2013 Produce Excellence in Foodservice Awards Program. Sponsored by PRO*ACT, LLC since its inception, the program honors the foodservice industry’s most innovative produce performers. “This program is wonderful opportunity to showcase chefs, foodservice operations and the entire fresh produce industry,” said United Retail-Foodservice Board Vice Chairman Sean…
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Nov 16, 2012
Testa Produce Wins Governor’s Sustainability Award

A pair of environmental recognition programs have joined together to honor organizations that have achieved significant achievements in protecting the environment and helping sustain the future. Winners of the Governor’s Sustainability Awards and the Illinois Campus Sustainability Compact Awards Program were presented during a luncheon in Oak Brook. Twenty-one Illinois companies and organizations have been…
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Nov 7, 2012
PRO*ACT Announces the Retirement of CEO, Steve Grinstead

PRO*ACT, America’s leading distributor of fresh produce to the food service industry, announced the retirement of Chief Executive Officer, Steve Grinstead, who has loyally served PRO*ACT for the last eight years. Steve leaves behind a strong senior management team that he was instrumental in developing during his tenure. Max Yeater, company president, will assume the…
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Oct 23, 2012
Harvest Sensations Announces Pamela Castellano, General Manager Los Angeles

Harvest Sensations, one of America’s top specialty produce companies, has announced that Pamela Castellano has joined the organization as general manager. Her responsibilties include the management of sales and operations and will lead product innovation and program development at the Los Angeles operation. Castellano previously held the position of vice president of operations at Herb…
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Oct 4, 2012
PRO*ACT Announces Foundation Supports School Salad Bars

PRO*ACT, America’s leading distributor of fresh produce to the foodservice industry, through its Foundation yesterday presented a check for $50,000 to support the United Fresh Produce Association and First Lady Michelle Obama’s “Let’s Move Salad Bars to Schools” initiative. The donation was made to the United Fresh Foundation during the 2012 Washington Public Policy Conference…
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Oct 2, 2012
PRO*ACT Announces Greener Fields Together Debuts

The foodservice industry’s first comprehensive, national farm-to-fork sustainability program, Greener Fields Together has two primary goals: to create and commit to continuous sustainability improvements at each touch point in the produce supply chain, and to ensure the availability and safety of local produce for operators in all segments. Administered by PRO*ACT, the nation’s leading supplier of…
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Aug 6, 2012
PRO*ACT Foundation Supports Aurora Victims

PRO*ACT, America’s leading distributor of fresh produce to the foodservice industry, has raised more than $34,000 through its Foundation to help the Red Robin Foundation Aurora Theater Victims Fund. Red Robin Gourmet Burgers has been a PRO*ACT customer since 2007. Eight team members from the Red Robin unit on Havana St. in Aurora were in…
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