PRO*ACT Announces Greener Fields Together Documents National Farm Sustainability Gains
Just nine months after its official launch in October 2012, Greener Fields Together, a groundbreaking sustainability and local produce initiative created by the PRO*ACT produce supply-chain management company, has documented sustainability improvements made by four of its national farm partners. Detailed case studies, compiled by independent verification service SureHarvest, confirm that the Greener Fields Together goal of collaborating to effect…
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Jun 11, 2013
PRO*ACT Announces New Canadian Distributor North American Produce Sales
North American Produce Sales, a produce distributor based in Vancouver, British Columbia, has joined PRO*ACT, North America’s leading fresh produce supplier. Founded in 1938, the company services retail and foodservice customers from a 22,000-square-foot, third-party inspected distribution center. North American originally was two separate entities, Tom Yee Company and Tom Yee Produce Inc. Those companies…
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May 24, 2013
John King From J. King’s Food Service Professional Awarded Outstanding CEO Honor
John King, founder and Chief customer officer of J.Kings, a broadline food distributor located in Holtsville, recently received the 2013 Outstanding CEO award from Long Island Business News. Outstanding CEO Awards are given to Long Island’s top executives whose innovations and commitment to the community have shaped the Long Island economy. As founder and Chief…
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Apr 30, 2013
Pocono Produce Company Launches New Brand
Pocono Produce Co., Inc., one of the nation’s leading independent food distribution companies, today unveiled a new brand identity to more accurately market its current capabilities and product offerings to the foodservice and retail industries. The rebranding, which includes a new look, increased services and name change to Pocono ProFoods, connects over 70 years of…
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Jan 29, 2013
PRO*ACT Announces Greener Fields Together Partnering with NSF International
Greener Fields Together, a groundbreaking, industry-wide sustainability and local produce initiative launched by America’s leading produce distributor, PRO*ACT, has partnered with NSF International to provide food safety and good agricultural practices education and verification to local farms. Bringing NSF International, a global food safety leader, onto the Greener Fields Together team is an important step…
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Jan 22, 2013
PRO*ACT Announces Promotion of Brian Kane to COO
PRO*ACT, America’s leading distributor of fresh produce, has promoted Brian Kane to Chief Operating Officer. Kane joined PRO*ACT in 2008 as Vice President of Client Services, leading the team’s development and management of perishable sourcing and distribution programs for multiunit foodservice companies. Prior to joining PRO*ACT, Kane spent more than a decade in purchasing and…
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Jan 22, 2013
PRO*ACT Announces New Western Canadian Distributor Fresh Forward
Fresh Forward, a produce distributor based in Edmonton, Alberta, Canada, has joined PRO*ACT, North America’s leading fresh produce supplier. Fresh Forward, which late last year changed its name from Northern Light Produce Network, serves customers in Edmonton, Calgary, Central and Northern Alberta, the Northwest Territories and the Yukon. Founded by Harlan Light in the 1980s,…
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Dec 11, 2012
PRO*ACT Announces SureHarvest partnership with Greener Fields Together
Greener Fields Together, a groundbreaking, industrywide sustainability and local produce initiative, has partnered with SureHarvest, a leading provider of agrifood sustainability technology, consulting and verification services. The partnership is a key part of the Greener Fields Together mission to effect continuous, measurable, independently verified sustainability improvements in the fresh produce supply chain. Soquel, Calif.-based SureHarvest…
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Dec 4, 2012
PRO*ACT Announces Delaware North Companies Joining Greener Fields Together
Delaware North Companies, one of the nation’s largest hospitality groups, has signed an agreement to become the first major hospitality and foodservice company to join Greener Fields Together, the sustainability program recently launched by leading national produce distributor, PRO*ACT. The food industry’s first comprehensive, national farm-to-fork sustainability program, Greener Fields Together is dedicated to continuous…
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Nov 27, 2012
Pro*Act and United Fresh Announce 2013 Produce Excellence in Foodservice Awards Program
United Fresh welcomes nominations to United Fresh Foundation’s 2013 Produce Excellence in Foodservice Awards Program. Sponsored by PRO*ACT, LLC since its inception, the program honors the foodservice industry’s most innovative produce performers. “This program is wonderful opportunity to showcase chefs, foodservice operations and the entire fresh produce industry,” said United Retail-Foodservice Board Vice Chairman Sean…
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